All about marketing...

When you’re in business, you are in the business of marketing. With any products or services you have, it does no good how many product lines you have or how excellent the quality may be – if not enough people know about your business, you will surely have a hard time realizing sales needed to make your business profitable.

Thus, it is wise to put enough focus on your marketing strategies especially during your start-up. And continue to be aggressive all throughout your operation. Keep in mind that competitors are only waiting for the opportunity to push you aside, and claim their share of the market.